Tailor images to product features
The most effective way to produce many images in a short time is usually to standardize the way we shoot. It is common that we decide, in advance, that we…
Planning studio production
What are we going to shoot tomorrow, next week, next month? Central to all production planning is to know what to shoot, how to shoot it and when to shoot…
On demand production
Images are an extremely important component in online marketing and sales, nothing sells today without image. Images are also used throughout the sales cycle, from creating interest in the brand…
Model information and the photo process
For customers to make good choices when buying a product, it is important to give the customer enough information. When it comes to clothing this is particularly sensitive, we know…
Images and the value chain
Historically, images have only been part of marketing, i.e. profile images and product images have been taken primarily to promote the products, not to sell them. This starts with the…
Get the right name on your image files
Most studios struggle with naming images but why is this so important? Product photography is all about visualising products and ones a picture is produced it must be related to…